Immediacy, Hypermediacy, Remediation all tie into digital writing as it is a way to grade how efficient and effective a piece of writing is. Today, speed to an audience is important this means it is more important than ever before that writers are able to have their writings accessed quickly and easily. Remediation is key to this as it is important the reader does not lose the message due to the medium. It is already proven that people remember less of what they read on a screen as compared to paper. Hence, it is important that writing makes a point to stick with the reader.
The main point of McLuhan was to be careful of what medium you use that the medium can sometimes drown out your message. It is important to keep this in mind when writing to make sure the medium is not having more of an impact than your writing. He states the importance of ideas being presented with a medium which compliments but does not over take your ideas.
I would like to know more about how writers make their work more accessible. How does a blog gain a following and so fourth. My concerns are limited to just using new mediums which I am unfamiliar with.